An email signature file (aka- sig.file) is a short memo that is automatically entered at the end of your email message.  It is a feature that is included in nearly every email system available.

How Does Having an Email Signature File Benefit Me?

The key benefit of the sig.file it’s an opportunity to have free advertising for your site in every email you send, and it’s acceptable under even the strictest ‘netiquette’ rules.

You can use your sig.file in a number of clever ways to market your company:

·         Give out phone numbers and addresses.

·         Let customers know about a sale or special offer.

·         Offer something for free, like articles or samples they can access through your website.

·         Announce contests or events.

·         Tell customers about awards or honors your company has received.

How Do I create an Email Signature File?

If you’re using Outlook as your email program, click “Tools” in your top menu, then click “Options” in the drop down menu.  Click “Mail Format,” then “Signature Picker.”  To create a new sig.file, click “New.”  Enter a name for your sig.file then click “Next.”  You can then enter the text you want to include in your sig.file.  In Outlook, you can create a number of different sig.files for different occasions, then switch between them as needed.

Every email program has its own way of setting up an email signature file.  It’s usually under a heading like “Options” or “Settings.”  Consult the program’s Help documents if you don’t know where to look

Your Action

1.       Write the text for your standard email signature file that includes your contact info.

2.       Write the text for a few extra sig.files for any special offers or announcements particular to your business.

3.       Create your standard sig.file and activate it so that it appears in your outgoing email messages.

4.       If you can store more than one, create your additional sig.files and use them needed.