What is a Link Popularity?

Link popularity is measured by the number and quality of inbound links to your site.  Search engines often consider a high number of inbound links as a way to validate your site quality. 

How Does Having High Link Popularity Benefit Me?

• Larger, more targeted audience for your website.
• Higher ranking in search engines for your website.
• Cost-effective promotion of your website.

How Do I Increase My Link Popularity?

The easiest way for you to increase your link popularity is to establish link partners with whom you exchange links to each other’s websites.  Sites with a higher search engine ranking will count for more than ones with a lower ranking.

The sites that make the best link partners are ones that are relevant to your site’s content.  When searching for good link exchange partners you want to find a site that’s related to yours, but not competing, and gets good traffic.  For example, if you’re selling running shoes but not running clothes, then a running clothes store would be a good candidate for link exchange.

You can use a search engine to find complementary sites or you can use a link directory.  Here are a couple of examples:

Http://www.linkexchanged.com

http://www.links-pal.com

http://linkpartners.com

Measure your link popularity to test your website’s online visibility and overall awareness using the Link Popularity Check Tool offered by MarketLeap.com.

Search engines will also look at what words these other sites are using to link back to you to know what people are looking for when they go to your site.

For example Sally J. has a handmade card website and the keyword that she wants to be listed under in the search engines is “handmade cards,” so “Click here for handmade cards” is a good phrase for other sites to use to link back to you.

How Do I Set Up a Links Page on My Website?

Once you have found good set of good link partners, it’s very easy to set up a Links page using your ezsitefast.com web builder following these steps:

1. Click on the “Add Page” icon on your ezsitefast.com toolbar.
2. Click on “Links.”
3. Then click the grey “Add Page” button.
4. From here, you can add text to your Links page and the links themselves.

Click here for more detailed instructions or

Create your own links page now!

Your Action

1. Write down what type of sites would be complementary to your website.
2. Use the search engines and link directories to find complementary websites.
3. Create your own links page on your website