What is Newsletter/ EZine Marketing?
Newsletter/ EZine Marketing is the process of promoting your website using an email newsletter
or “Ezine.” It works in much the same way as a traditional newsletter
except that it is sent as as an HTML or plain-text email.
Keep in mind that unsolicited
email, or SPAM, is a large concern for many people. Many email users use SPAM filters and SPAM blockers to avoid receiving
unwanted email. Regulators have enacted the CAN-SPAM Act to restrict the activities of email marketers.
Click here to read a summary of the CAN-SPAM Act
How Does Newsletter/ EZine Marketing Benefit Me?
- Helps you keep in touch with existing customers,
to let them know about sales, specials, encouraging them to buy from you again.
- Can be used to find new customers and direct them
to your website.
How Do I Set Up My Own Newsletter/ EZine?
Newsletters are great for maintaining a relationship with existing customers. They can be sent easily using your website auto-responder. Keep
in mind that everyone you send your newsletter to have requested it and are therefore interested in your products/services.
When writing your newsletter you should:
- Only send new information. If you repeat yourself too much, you’ll lose their interest, costing you future sales. Featured info should be useful and current.
- Address the client by name. It gives the reader
the feeling that you’re speaking to them personally. This is done automatically
when you use the “Newsletter” feature in your ezsitefast.com web builder.
- Make sure that your readers can see it is you writing
these messages. Add your own humor, personal insight on your products, etc.
- Your subject line is
also going to play a key factor in getting your audience to read your newsletter. If
you fail to grab their attention, they may not read it or even open it. Take
the time to write a compelling subject line.
- Use website
copywriting principles when writing your newsletters.
- Don’t forget
to let your customers know that you have an opt- in newsletter through an email and/ or your website’s home page and
invite them to become subscribers.
If you’d like to investigate
more sophisticated email marketing options, Vertical Response and ConstantContact are two additional services available to you directly through your ezsitefast.com builder. They have features including email design templates, lead generators, and tracking tools to ensure deliverability,
all accessible through your ezsitefast.com toolbar once you sign up. They even have special sign-up offers available exclusively to ezsitefast.com members.
Summary:
- Investigate your email marketing services
options and choose the one that works best for you.
- Add a Newsletter page to your website,
through whichever service you chose.
- Let your customers know that you have an
opt-in Newsletter and invite them to become a subscriber, either through email and/ or your home page.
- Add subscribers to your mailing list.
- Create a newsletter and send it out to your subscribers.
Vertical Response
VerticalResponse’s Email Marketing Solution is the complete direct marketing solution you need to build
your opt-in mailing lists, publish your online newsletters, and manage your direct eMail advertising campaigns, right from
your browser.
Use the easy-edit templates to help you set up HTML newsletters that perfectly match your logo, or stick with
plain text.
ConstantContact
Use email newsletters, promotions and announcements to keep your site visitors, prospects and customers coming
back! Constant Contact makes email marketing easy and affordable.
